Heron Foods Rebrand

Heron Foods are a family owned food retailer based in the East Riding of Yorkshire, dedicated to bringing customers the best value in frozen, chilled and grocery products. Heron Foods covers a wide retail presence trading from 170 shops throughout the North & Midlands.

When we were asked to rebrand Heron Foods' identity, they wanted a fresh new look, that didn't throw away the existing branding, which their customers have come to know. We stripped back, refined, and shaped Heron Foods, to a more contemporary look and feel. Whilst still maintaining there independent supermaket brand. Most importantly, we removed the Heron.