Branding beer

A great British pub and great beer are as synonymous as night and day, as apple pie and custard, as Morecambe and Wise. Brewing is an art. Isaac Poad brewery are very much aware of that; brewing their specially crafted beers since 1863. The perfect pairing to The Fauconberg, a 17th century inn filled with character and charm, nestled in beautiful North Yorkshire.

The Fauconberg wanted to showcase this complete combination with a beer pump badge that was clearly recognisable, but importantly distinguishable between the range of other beer offerings.

Not shy to a pint or two on a Friday evening, we knew the client’s needs. Simple, recognisable and easy to describe to the lovely bartender in order to receive that perfect pint.

We chose clean, clear typography that aligned with The Fauconberg’s branding, married with distinctive colour coding making the labels, prestigious and easily identifiable amongst the commonly recognised brands.

 
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clearly recognisable, but importantly distinguishable

 


However, most importantly, the designs mean thirsty punters only have to say, ‘I’ll have a pint of number 91, the green one please!’

We all know you don’t want to get between a man or woman and their beer!

Incorporating both The Fauconberg crest alongside the Isaac Poad emblem was the finishing touch to this matrimony of institutional Britishness and Yorkshire brewed beer.

We think we’ve earned a pint, what do you think?

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